نوع مقاله : پژوهشی
نویسندگان
1 دانشیار، گروه جامعه شناسی، دانشگاه حکیم سبزواری، خراسان رضوی، سبزوار، ایران
2 کارشناسیارشد، گروه جامعه شناسی، دانشگاه حکیم سبزواری، خراسان رضوی، سبزوار، ایران
کلیدواژهها
عنوان مقاله English
نویسندگان English
Abstract
Purpose: The purpose of this study was to sociologically examine and understand the practice of nail implantation among women living in the city of Quchan.
Method: The research was conducted using a qualitative approach and the grounded theory method. Semi‑structured interviews were employed as the data collection tool. Interview participants were selected through purposive sampling, and theoretical sampling was used to determine the final number of participants. The study population consisted of women in Quchan who had experience with nail implantation. A total of 27 women aged 20 to 60 who had undergone nail implantation participated in the study.
Findings: The findings indicate that the causal conditions of this phenomenon include fear of social rejection and negative self‑perception regarding the appearance of their hands. The central phenomenon of the study is the desire for beauty (and bodily expressiveness), which takes place within the context of social values and family conditions. Social restrictions and feelings of conflict, along with the influential role of advertising and encouragement from others, act as facilitating conditions for this practice. The consequences identified in the study include increased self‑confidence, time savings, and economic savings.
Conclusion: In a changing society where women have limited social presence and face multiple constraints, the body becomes a highly effective medium for self‑expression and self‑presentation.
کلیدواژهها English
