An approach in sociology and development

Reasons and consequences of nail implantation among women living in Qochan city

Document Type : research

Authors

Hossein Ghodrati 1
Elaheh Hashemi 2
Shafieh Ghodrati 1

1 Associate Professor, Department of Sociology, Hakim Sabzevari University, Razavi Khorasan, Sabzevar, Iran

2 Master of Science, Department of Sociology, Hakim Sabzevari University, Razavi Khorasan, Sabzevar, Iran

https://doi.org/10.22034/jasd.2025.223979
Abstract
The aim of the current research is to investigate and understand sociologically the practice of nail implants among the women of Qochan city. The research was conducted with a qualitative approach and grounded theory method. Purposeful sampling was used to select the interviewees and theoretical sampling was used to determine the number of people. The investigated community are women living in the city of Qochan who have experienced nail implants. The number of examined samples is 27 women aged 20-60 who have experienced nail implants. According to the findings, the causal conditions of this research were fear of rejection and negative mental image towards their hands. The desire for beauty (body expressionism) is the central phenomenon of the research that happened in the context of social values and family conditions. Social restrictions and the sense of conflict of conditions and the interference of advertising and encouraging others to plant nails are the facilitating conditions of this phenomenon. The consequences and effects of studying the nail implant procedure in this research are increasing self-confidence, saving time and saving money. In the conditions of a changing society where women do not have much place in social affairs and many restrictions are applied, the body becomes one of the most effective tools for self-expression.

Keywords

nail implant
body industry
beauty
women

  • Receive Date 03 May 2025
  • Revise Date 10 June 2025
  • Accept Date 27 July 2025

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